tech article

Bing gets more social about search with its makeover

Microsoft's Bing is taking an in-your-Facebook approach to search with a big over all to incorporate the expertise of the people in your social networking circle.

 "Over the coming weeks, we will be introducing a brand new way to search designed to help you take action and interact with friends and experts without compromising the core search experience."

Keeping its relationship with Facebook, Microsoft will be introducing a series of changes to its search offering by mining the expertise of your connections on the social networking site. The hope is to personalize the search experience to make it more like Bing aims to pull users from behemoth Google.