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On Monday, Rovio tweeted that its new game Angry Birds Space has been downloaded 10 million times in just three days.
Rovio released Angry Birds on Thursday on Apple iOS, Google Android, PC and Mac simultaneously.
The company, which has plans to open Angry Birds theme parks in Finland and England and has developed a line of Angry Birds  toys and clothing, approached the release of its latest game with a marketing, usually reserved for video game releases. It arranged marketing from Walmart, NASA, T-Mobile, National Geographic and MTV.